Gift cards will not only bring new customers to your business but they bring customers who are ready to spend. The NRF estimates that 50% of shoppers who redeem gift cards add money from their own pockets to make a purchase. Many consumers think of gift cards as “found money”, and they count only the cash price of an item as money spent. A consumer who wouldn’t spend $70 on different prints may happily combine $20 with a $50 gift card to purchase from your Shopping Cart. They feel like they get a deal, and you get more sales!